TwitterMicroblogging seems to be a rather new form of pitching short messages and photos to a targeted group of people to keep them updated. According to Wikipedia micro-blogging is “a form of multimedia blogging that allows users to send brief text updates or micromedia such as photos or audio clips”. The messages can be then viewed publicly, or by a restricted group.
One of the most successful tools regarding PR work seems to be Twitter. Originally, a tool to connect family, friends and co-workers, it serves nowadays as a device to share and discover new information among PR professionals. According to Brian Solis, published author on marketing and engagement, twitter is the ultimate “new channel for casual conversation as well as a full-blown broadcast network for breaking news as it happens”.
The principle is very simple. When registered in the system, people can start writing short messages within 140 characters, saying what they are doing at the moment. This post will be published publicly on a wall so that everyone can answer.
However, when looking at the list of posts published, one can loose the overview easily. With a number of 340.000 users (Twitter Facts), and about 2.5 million people visiting the page each month (Brian Solis), new messages are published every few seconds. Thus, one has to check new postings regularly to be updated.
Personally, I prefer Facebook to be in contact with my family and friends. It offers as well a huge amount of possibilities to share messages (short and long), photos, or videos. Furthermore, I can keep those people updated, which I have as friends, as it is important for me to have my privacy. However, I see that PR professionals have a different perspective on such tools as Facebook or Twitter. If I might start a career in PR, or journalism, I will consider to use Twitter as a tool for PR work.
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