As Lee le Fever (see video) explains, social media is for the people by the people. Everyone has the chance to have a say nowadays, using free tools such as blogs, pod casts or video sharing. And there are new opportunities for real people to play a role and provide feedback, organization and promotion. In brief, social media means new opportunities to create and communicate with people that care.
Social media incorporate a variety of platforms and media including social networks, blogs, or image and video sharing. And people make more and more use of it, either individually, or within companies (Online marketing Blog). Already a great number of companies, such as HP, makes use of social media activities, like social media marketing campaigns or social media newsrooms. HP even conducts Social Media Research in order to observe large groups of consumers to find out on what buying behavior depends (Social Media Research with HP Labs).
However, Brian Solis makes raises awareness to the fact that social media is also about people, not about a new marketing tool to analyze potential target groups in order to improve products and services. Again relationship building is important to serve the needs of the people a company wants to reach.
From the business perspective, I think that social media is a very useful tool to build up relationships with public groups, which serves both sites. On the one hand, people take an influence in the company’s operations and can help to design products and services they would value. On the other hand, companies receive feedback from ordinary people, or (potential) customer, and, thus, gain a competitive advantage through developing customer-specific products and services. All in all a win-win situation.
No comments:
Post a Comment