Social Media Marketing Books

For my thesis research I found so far a couple of books quite useful, which I don’t want to keep back:

Dave Evans – Social Media Marketing: An hour a day
He manages to explain the social media phenomenon clearly and provides useful steps to examine the different social media platforms. However, what I would have wished were more hands-on guide on how to finally implement the tools and social media strategy.

Charlene Li ad Josh Bernoff – Groundswell: Winning in a world transformed by social technologies
Both authors provide a very useful overview of various social media strategies and which social media channels can be used for which strategy (e.g. listening to the crowd, responding, energizing etc.)

Larry Weber – Marketing to the social web: How digital customer communities build your business
Although Weber mainly concentrates on online communities, he explains the emergence of the Web 2.0 very clearly.

Other books recommended to me include:

• Paul Gillin - Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business
• Paul Gillin - New influencers : a marketer's guide to the new social media
• Tracy Tuten - Advertising 2.0 : social media marketing in a Web 2.0 world
• David M. Scott - New rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly