As can be seen in the video, social media became an increasing trend. I can imagine that many marketers, for instance, recognize the Youtube video posted above. Therefore, the businesses shouldn’t shy away from it. Many companies start using social media activities to listen to customers, engage with customers, and, thus, increase the company’s awareness and customers’ loyalty. To examine this trend, I will use my old blog to post interesting insights of books and academic articles I found during my research for my Master thesis.
I picked this topic, as I think it is not only a fad, but offers new potentials for companies to put themselves in their consumers’ shoes and grow beyond what they have been capable of in the past. Dell, Lego, P&G, Dove or Linux are all good examples for this new potential. Personally, I hope to learn more about social media and the possibilities they offer.
I picked this topic, as I think it is not only a fad, but offers new potentials for companies to put themselves in their consumers’ shoes and grow beyond what they have been capable of in the past. Dell, Lego, P&G, Dove or Linux are all good examples for this new potential. Personally, I hope to learn more about social media and the possibilities they offer.
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